In 1 week, How to Get More from Your Prospect Database with High
Impact Lead Nurturing
"How Fat Is Your Goose? – High Impact Lead Nurturing Tactics to Get More Golden Eggs from Your Prospect Database"
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Industry studies show that it takes an average of 12 touches to convert a cold prospect into a viable, sales-ready lead, yet many sales reps under pressure to make quota naturally focus on immediate leads only, inadvertently neglecting your company’s most valuable asset – your prospect database.
In this fast paced webinar, you’ll hear from award-winning lead generation expert Ruth P. Stevens, author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, on actionable strategies that will help you effectively nurture your prospects until they are ready to buy.
Joining Ruth will be lead generation experts Mike Agron of WebAttract, and Tom Judge of Direct Marketing Partners. The panel will share results from clients who successfully nurture leads to engage with their prospects. During this webinar, you will discover how grooming the goose with continuous data cleansing will bring your prospect database to its full potential by:
- Weeding out the bad eggs and discovering fresh new prospects
- Building brand awareness with your prospects
- Keeping your company top of mind with meaningful content
- Creating relevant, personalized dialogues with qualified prospects
Our Featured Presenters
Ruth P. Stevens B-to-B marketing consultant and author of Maximizing Lead Generation: The Complete Guide for B2B Marketers and Trade Show and Event Marketing.
Mike Agron Executive Webinar Producer and Co-Founder for WebAttract
Tom Judge Vice President, Strategy and Business Development at DMP
Lori Dearman Moderator and Sr. Content Producer
Register Today @ https://www2.gotomeeting.com/register/271724962.
When: Thursday, January 26th, 2012
2 to 3 pm Eastern
1 to 2 pm Central
Noon to 1 pm Mountain
11 to Noon Pacific
Who Should Attend: B2B Sales and Marketing Professionals including VPs, Directors, Managers of Sales, Marketing, Sales & Marketing, Field Marketing, Channel Marketing, Demand Generation, Vertical Marketing, Online Marketing, Emarketing, Trade Show and Event Marketing.
Sponsored by: WebAttract, LLC and Direct Marketing Partners
Copyright 2012, WebAttract & Direct Marketing Partners, All rights reserved. 777 Campus Commons Rd., Suite 200-Studio 27, Sacramento, CA 95825